I am Jesse Orrico — a husband, father of two sons, designer, product builder, photographer, and writer. I married up, in every way. Home is Texas. For 25+ years I have turned complex ideas into products people can use.
When something matters to me, I go looking for its architecture — how it fits together, what holds what up, what has to be true first. That is true of my work. It is also how this book began.
My eldest son, Johnmarc, was headed off to college, and I wanted to give him something.
I sat down to write one page about what life is for. That page became a slide deck, and the slide deck became a book. I had written nine chapters. The tenth was supposed to answer the actual question: What is the purpose of life?
I worked on that chapter for six months.
I did not write it. So the page stayed white.
The Forgotten Purpose grew from that blank page. I wrote this first for my sons. The answer I was given was not an assignment, a career, or something to accomplish. It was to know the Father.
My other work — product, design, photography, and AI-assisted development — lives at jesseorrico.com. You can also find my professional history and connect with me on LinkedIn.
